This could possibly be one of the most important aspect of internet marketing and definitley will show you the amount of work that you will need to comit to before taking the top of Google. You know right now I have the goal of getting 100+ Google hits daily the goal before this one was 50. How do I get 50 Google hits daily and around 20-50 from other sources? Well first I picked out a set of keywords for my site make money online.
When doing the research for this site I wanted a key term which was somewhat easy to reach the top of Google for. The keywords I started and built my site around was make money free. If you go to Google and type in make money free you will see my site makemoneyfree.comuv.com I think last time I checked it was 6 I have hit 2, but my want to increase traffic by going after make money online and Grizzly's top spot has let competitors catch my link building for make money free. Now I did not pick make money free because it was a ton of traffic I did my research using this tool:
Google Keyword Tool.
Now put the keywords make money free and then switch the match type from broad to exact and you will see the exact (or very close) amount of people who searched for make money free last month. This will tell you if the keywords you want to be ranked well for are worth going after. If you get a number back like 100 then I highly recommend switching the targetted keywords to something with at least a couple thousand and even if you get the first spot you should only expect to be getting 60% of that. If you are two or three then 20-30% is pretty accurate if you are not in the top three then expect to be fighting over 10% of the traffic. Should you be fighting over 10% of 100 searches? Hell No if you cant be number one which would be about 60 hits monthly then forget about it.
So you found some keywords which you feel are worth going after it is time to begin looking at the competition. Now the most important driving force behind the web is backlinks and should be a consideration when trying to find how much work is needed to be done before reaching the top spot. Personally I really like Yahoo's Site Explorer just type the URL in and it will show you how many links the website has and a list of the top 1000 backlinks your competitor has gained. Now when the number comes back don't get to frustrated this is not the exact number since Yahoo usually counts each and every backlink. You need to really look through the backlinks and see how many are coming from the same source these really only count for a small amount. Example if a site has 100k backlinks, but 50k are from the same place then you have just cut the number in half. So don't stress if the number is huge. Personally I want make money online and my top competitor has 25k backlinks and my site make money online has between 6 and 10 thousand depending on the day I check. The diffrence between these sites is mine has been around since march and my competitor has been around since 2001 so you see the diffrence time makes in your marketing campaign.
Anyway run your competitors through Yahoo's backlink checker or site explorer and see how much work you will need to put in. Then get to work if you need resources to build backlink check the side of this blog and I list thousands of places to get backlinks. The title is "My Best Posts" you will see all the places to get free white hat backlinks free also in the top right of this blog is a free auto article submitter not exactly white hat, but will get you 60 backlinks per article. Anyway I hope you enjoyed the post if so be sure to link thanks for reading.
Sunday, August 9, 2009
Saturday, August 8, 2009
SEO and Keyword Association
It is time for another post and for this one I would like to cover how keyword association in my eyes is taking over SEO mainly on-site keyword density though it is also seen when building links externally. First off I want to define SEO (Search Engine Optimization) now I kinda throw it in with SEM (Search Engine Marketing) as anything done to increase position in Google's and other major search engine SERPs (Search Engine Results Pages). Now we have a basic idea of what SEO is lets get into how keyword association fits in with the subject.
When it comes to SEO there are a certain key aspects to keep in mind. First is always and I mean always place readability and usability over SEO. If for example you have to option to place a keyword, but it would sacrifice how well your site/content reads then do not place the keyword. The reason for doing this is when you build a website for a visitor rather than search engines your site becomes much more linkable and it is much easier to become the authority within your niche (category of website such as business or fishing). So as you read this post and others I have written on SEO remember who comes first.
Now keyword association is the process of search engines mainly Google being able to rank a website high for a keyword through the search bots ability to tell what a site is about through words other than the keyword. For example if you have a blog about "website marketing" such as this one and I go into discussion on "SEO" or "Internet Marketing" the search bot will put those all together and rank me well for website marketing. Another example is if you are running a fishing website and have content on the topic of boating or sportsman wear Google will still rank you well for fishing as long as you stay with content and keywords that are closely associated.
The great thing about keyword association is it allows you to not give up readability since you now have a much wider array of words that you can replace the keyword you want to rank well for. Let us do a little association let's say you have a website about "online business" and those are the keywords which you would like to rank well for. If you would like to have content to reflect that then it would be good to place "online business" once or twice, but after that begin to use associated keywords. Here is a list of keywords that are associated with "online business":"make money" "make money online" "online money" "finance" "online finance" "home business" "business" "work at home" "work from home" "earn money" "earn money online" and the list goes on and on. Put in your mind the subject then think of as many words as you can to describe it.
Well this ends the topic of on-site SEO "keyword association" lets discuss off-site association. When creating or trying to acquire links on websites other than your own there are a couple of rules to follow. I usually place a point system when trying to describe backlinks here it is:
10 pts: The backlink is relevant to your niche, authoritative (such as high PR or very well known), and the backlink is a one way link.
7 pts: The backlink is a one way link that has high authority, but is not relevant.
5 pts: The backlink is one way and relevant, but with little authority, trust, or PR.
3 Pts: The backlink is a reciprocal link that is relevant, but with little authority.
1 Pt: The backlink is a reciprocal that is not relevant and does not have authority.
Now on the topic of keyword association the type of backlink which falls into the category is relevance. So if you run a website which sells fishing line and you want to find relevant backlinks will you only be able to trade links with sites about fishing line? No.
If you use keyword association then you can branch out within your niche and begin to develop links about all topics covering fishing or outdoors. If you gain a backlink from a hunting website Google closely relates these two so you will still have acquired a relevant backlink. If the backlink is one way and authoritative then you have a backlink worth 10 points. This gives you the chance to have a much wider area where the acquiring of backlinks becomes much easier since now rather than only fishing you can pretty much gain a backlink from any website that is associated and count it as relevant. Personally I have found that Google relates e-marketing and e-business very well so when I cross promote my web presences which relate to those two areas they seem to do very well in the SERPs.
Anyway there it is "my thoughts" on how keyword association and SEO if you have thoughts that differ or you agree then please leave a comment I would love to hear what you have to say.
Also if you like this blog and would like to read my new posts make sure to:
Subscribe in a reader
When it comes to SEO there are a certain key aspects to keep in mind. First is always and I mean always place readability and usability over SEO. If for example you have to option to place a keyword, but it would sacrifice how well your site/content reads then do not place the keyword. The reason for doing this is when you build a website for a visitor rather than search engines your site becomes much more linkable and it is much easier to become the authority within your niche (category of website such as business or fishing). So as you read this post and others I have written on SEO remember who comes first.
Now keyword association is the process of search engines mainly Google being able to rank a website high for a keyword through the search bots ability to tell what a site is about through words other than the keyword. For example if you have a blog about "website marketing" such as this one and I go into discussion on "SEO" or "Internet Marketing" the search bot will put those all together and rank me well for website marketing. Another example is if you are running a fishing website and have content on the topic of boating or sportsman wear Google will still rank you well for fishing as long as you stay with content and keywords that are closely associated.
The great thing about keyword association is it allows you to not give up readability since you now have a much wider array of words that you can replace the keyword you want to rank well for. Let us do a little association let's say you have a website about "online business" and those are the keywords which you would like to rank well for. If you would like to have content to reflect that then it would be good to place "online business" once or twice, but after that begin to use associated keywords. Here is a list of keywords that are associated with "online business":"make money" "make money online" "online money" "finance" "online finance" "home business" "business" "work at home" "work from home" "earn money" "earn money online" and the list goes on and on. Put in your mind the subject then think of as many words as you can to describe it.
Well this ends the topic of on-site SEO "keyword association" lets discuss off-site association. When creating or trying to acquire links on websites other than your own there are a couple of rules to follow. I usually place a point system when trying to describe backlinks here it is:
10 pts: The backlink is relevant to your niche, authoritative (such as high PR or very well known), and the backlink is a one way link.
7 pts: The backlink is a one way link that has high authority, but is not relevant.
5 pts: The backlink is one way and relevant, but with little authority, trust, or PR.
3 Pts: The backlink is a reciprocal link that is relevant, but with little authority.
1 Pt: The backlink is a reciprocal that is not relevant and does not have authority.
Now on the topic of keyword association the type of backlink which falls into the category is relevance. So if you run a website which sells fishing line and you want to find relevant backlinks will you only be able to trade links with sites about fishing line? No.
If you use keyword association then you can branch out within your niche and begin to develop links about all topics covering fishing or outdoors. If you gain a backlink from a hunting website Google closely relates these two so you will still have acquired a relevant backlink. If the backlink is one way and authoritative then you have a backlink worth 10 points. This gives you the chance to have a much wider area where the acquiring of backlinks becomes much easier since now rather than only fishing you can pretty much gain a backlink from any website that is associated and count it as relevant. Personally I have found that Google relates e-marketing and e-business very well so when I cross promote my web presences which relate to those two areas they seem to do very well in the SERPs.
Anyway there it is "my thoughts" on how keyword association and SEO if you have thoughts that differ or you agree then please leave a comment I would love to hear what you have to say.
Also if you like this blog and would like to read my new posts make sure to:
Subscribe in a reader
Friday, August 7, 2009
Free Off-Line Promotion
Well some of these may require you to purchase items, but I just wanted to go over some of the different free ways you can market your website. Now like the other posts on this blog the different aspects of marketing should be used in conjunction with many different marketing techniques. Lets move into some of the different ways:
1. Print out business cards. Like I said to do this you may need to purchase some different items, but whenever you leave your house and perhaps a discussion begins about what you do; you can hand the potential client a business card explaining your services and have the websites URL on the back or wherever you feel it looks best.
2. Print out 1000 flyer's or so. This will take quite a bit of leg work and I would like to stress the same ethics that I teach online you use offline meaning do not spam or place your advert where it should not go. Find stores, gas stations, any place where you can talk to the owner and/or manager and ask them if you can place a flyer for your business. Perhaps you can work something out in other words they let you physically place an ad and you them them virtually place an ad on your website.
3. Get your friends and family to help you advertise. If you become a millionaire then you can pay them back, but on the road to the top you need as much help as possible so get the help of friends and family. Now this can be asking them to place a link at the bottom of their out going email or just explaining what exactly your website is the services it has and ask them if the topic comes up in conversation they discuss with whoever your website.
Anyway just a few tips that are very cost efficient and should be done by anyone trying to gain business to their website. I highly recommend using them since I do on a day to day business. If I come across more ideas I will conduct another post, if you guys have ideas for free off-line marketing please leave a comment.
Sponsered Websites:
Make Money Online
Online Bookies
1. Print out business cards. Like I said to do this you may need to purchase some different items, but whenever you leave your house and perhaps a discussion begins about what you do; you can hand the potential client a business card explaining your services and have the websites URL on the back or wherever you feel it looks best.
2. Print out 1000 flyer's or so. This will take quite a bit of leg work and I would like to stress the same ethics that I teach online you use offline meaning do not spam or place your advert where it should not go. Find stores, gas stations, any place where you can talk to the owner and/or manager and ask them if you can place a flyer for your business. Perhaps you can work something out in other words they let you physically place an ad and you them them virtually place an ad on your website.
3. Get your friends and family to help you advertise. If you become a millionaire then you can pay them back, but on the road to the top you need as much help as possible so get the help of friends and family. Now this can be asking them to place a link at the bottom of their out going email or just explaining what exactly your website is the services it has and ask them if the topic comes up in conversation they discuss with whoever your website.
Anyway just a few tips that are very cost efficient and should be done by anyone trying to gain business to their website. I highly recommend using them since I do on a day to day business. If I come across more ideas I will conduct another post, if you guys have ideas for free off-line marketing please leave a comment.
Sponsered Websites:
Make Money Online
Online Bookies
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