Work With Google Not Against

When people try to build a marketing campaign that leads to free web traffic they will sometimes make the mistake of thinking that the only way to gain this traffic is through beating Google. This is not the case if you work with whitehat methods to increase traffic not going up against Google or trying to trick the search engine it is possible to reach the top for many different key terms. One thing is certain those who get away with tricking Google using blackhat methods will reach the top and receive some traffic the problem with using the techniques is when Google realizes that the website has tricked them they usually will be banned. If you get banned the only way to be re-indexed by Google is to remove all black hat seo techniques and then submit a request which usually takes over a month and is not a guarantee for re-inclusion. If you spent years working on a website then implemented a dirty technique all the years of work could possibly go to waste and the income that you were making from the website would disappear.

When you start out building a website you should consider Google from the very first line. Include the title tag with the title or closely related keywords that represent your website then fill in the keyword and description meta tags. You should do this for not only the root domain, but also all sub pages. When writing content for your website make sure that you put keywords throughout the page and in headings. If your website is about fishing then putting the keywords “fish”, “fishing”, “learn how to fish”, “how to fish”, will not be hard to put in. If there is no room for the keyword then think about creating a sub page for that word or term. You should use Google’s adwords keyword tool to find the best keywords which have the most traffic. When you are putting keywords into your site there is a couple things you should keep in mind. The first thing you will want to do is make sure that you are not stuffing keywords meaning don’t repeat the keyword over and over make sure the density of the keyword does not go over ten percent. The second mistake many internet marketers make when trying to SEO a website is not worrying about the readability of the website. Never under any circumstances sacrifice the readability of your website for keywords or any other SEO technique your visitors should always come first.

The next thing you will want to do is build links slowly and naturally. Don’t jump into link farms they are a waste of time and will place your website into the spam category of the web. When link building stick with reputable websites that have a decent amount of time and page rank behind them. Some of these websites include digg, prlog, and v7n forums. All three of these allow you to build links and all have a good name meaning the links that they send out to websites will be of high quality. Articles are another great way to get links write plenty of articles and submit them to the free traffic system and Ezine articles. If you do these things regularly you will reach the top of Google and be able to make money online free.