Sunday, January 24, 2010

Marketing A New Website

Just another one of my articles for beginners.

After the creation of your first website the next step you will want to take is constructing a marketing campaign to fit the website you created. The foundation of internet marketing remains similar for most of the different types of websites, but there will be small differences depending on the type of presence you set up. For example backlinks are much more important for a static website and content creation will be the most important aspect of marketing a forum or blog. Two important things that you will need no matter what type of presence you build is the basics of SEO and plenty of keyword anchored backlinks. After reading this article you should have a basic understanding of basic SEO and where to gain backlinks.

SEO (Search Engine Optimization) is the process of optimizing a webpage so it is indexed appropriately in search engines. The most common search engine a website is optimized for is Google which is the search engine I will most commonly be referring to. When you optimize a website for Google there are several things that you should be aware of. The first is your website will be primarily indexed by the content on your website. If you would like to be indexed for the keywords “make money online” then it will be important to have the keywords make money online at least once in the content and in one of the titles. You should also be focused on the meta tags. When it comes to Google the ones that matter will be the title and description since these will be displayed to the user after a Google search. Attempt to write the most provocative title and description making sure to never stray from what your site is about. I have also found that having a fresh stream of unique content will benefit your placement in the SERPs so attempt to write about your niche and place it on your presence therefore increasing your position, traffic, and income.

The second part of internet marketing that you will want to accomplish after site creation and basic optimization is building backlinks towards your website. There are many places which you will be able to do this my favorite is The Free Traffic System which you can find by doing a Google search. Another few places that will help (which you can also find by searching Google) are V7N Forums, Directory Critic, and Webmaster Elements. All of these will provide the ability for a new webmaster to gain thousands of external one way links towards their website and the majority will allow you to place keywords in place of the URL. This should be done whenever building backlinks you will want keywords in between the anchor tags rather than placing your URL.

1 comment:

  1. Yes i think seo is great to get index your website on first page of search engine and for link building as well.