Monday, September 21, 2009

Content is the King of Internet Marketing

Internet marketing has truly become an art form which millions upon millions compete to become the most unique and individualistic trying to drive just a few more hits to their web presence. The major discussion behind internet marketing has to do with which is more important in a marketing campaign backlinks or content. I can truly say that content is the most important aspect of internet marketing and not only through articles directories, but also link bait. The goal of an internet marketer should always include being published by all the major article directories on the web such as,,,, and All of these have a page rank of 5 or better and is one of the top 500 most visited websites in the world. Now when it comes to your own web presence having a constant stream of fresh unique content is also very important and should be done on a daily basis.

First let’s discuss the concept of using content as a way to market your web presence whether it is a blog or website on third party websites such as article directories. Usually when you write an article and submit it there will be some type of compensation. Some websites such as is a website that pays you a certain sum for the content which you create. Other websites such as the ones which I listed in the previous paragraph pay in backlinks and getting paid in backlinks is usually the most common form of payment among article directories and in most cases the most prosperous form since the traffic driven will usually lead to a higher financial income then a website such as associated content. Also when you write articles for these websites if they prove the expertise which you have then you will slowly become an expert in your field. This is one of the easiest ways which to gain backlinks, money, fame, what we all attempt to acquire while running an online business.

The second way which content can be quite helpful is when you become good at creating link bait. Link bait is a form of content whether text, audio, video, or pic which through its incredible uniqueness, boldness, information shared, or ability to help that building links is not required the info gains links on its own. There are several ways which to do this and in the online business world usually creating link bait comes with becoming an expert. I have created link bait quite a few times and have found one of the easiest ways in which to do so is through large lists. These lists can be whatever you like in your niche. Personally I run a couple internet marketing blogs and list the best places which to gain backlinks. If for example you are running a business website or blog then I recommend creating a list of the best business websites or a list of the best marketing websites either one would work. You could also create a list of the top 100 things you should do when running a business online.

1 comment:

  1. Indeed, content is king! so keep in mind always that when you write articles, try to write it for your readers first, instead of writing it for search engines...that way, your readers who happen to stumbleupon your site will be encouraged to visit your site again because they know they can get something helpful from your site.