Sunday, September 20, 2009

SEO ~ Determine The Importance Of A Page

Perhaps reading the title you may be thinking I am going to discuss the Page Rank issue which still holds some importance, but very little. This is actually not what the article is going to discuss, but rather which pages you feel are the most important for your visitor to see and some of the actions which you should be taking to make sure that these pages are what your visitors land on. Usually the home page is one of the most important pages which you should be worried about and from there your first sub pages (the pages one click away from your home page should be your next consideration.) The home page as most of you know is the overall description of your website and offers navigation to the rest of your website.

Let's discuss your home page first since the majority of your internal hyperlinks as well as external hyperlinks will be pointing to it. Usually the first page you work on it will need to be the best looking, most informational, and easiest to navigate around. If you have a low bounce rate usually this means the visitor clicking onto your home page has found exactly what they are looking for. If you have a bounce rate of over 50% and your visitors are not leaving to your affiliate sites or other web pages/blogs then you should think about re working your home page so it is clear and easy to understand why you have the presence on the web. Now after your home page is set up and holding a bounce rate which you feel is right the next important thing to do is set up the sub pages for correct internal linking and optimized to become an entrance page.

Before we get to much further it is important to understand that no one knows exactly how Google determines their serps pages, but millions of us have our own theory and mine is still the older theory which is Google places a website in the SERPs ranked on basic SEO (word density, title, anchor text, ect.) and backlinks from external websites. So I am placing a high importance not only on links coming in from external sources, but also the internal linking of the web page which you have in place.

So the sub pages have been created there are a couple things I would like you to think about. The first is the title in the head tag. This should show exactly what your sub page is offering rather than just leaving it blank. Placing a title tag in with the title of your sub page making sure it is diffrent from your home page is key to gaining an increase of visitors from search engines since they will list that sub page in the SERPs (search engine results pages) with the title which you give it. For example I have a website and the title to the home page is Make Money Free. Now my main sub pages right off the root all have titles catered to what they offer. For example I have a sub page named Make Money With Surveys and another Make Money Reading Email. It all depends on what the sub page does.

The sub pages are now all named correctly (right?). The next thing I would like you to consider doing is a little more advanced in terms of SEO and it is thinking about the internal link structure of your website. You will want all your sub pages to link back to your home page and rather than placing home in the link or main I highly recommend placing the title of your site or keywords you would like your main page to rank well for. This will give you free links back to your home page. Also make sure to place your meta keywords (still important for yahoo and other search engines less advanced than google), meta description, and it is a good idea to have an h1 at the top of your sub page with the title/keywords you would like the page to be ranked well for.

Well I hope you enjoyed my little spill on SEO if used correctly you should see an increase in your search engine traffic. I will be going over some of the diffrent concepts in later posts. If you are interested in making money I do have a website which helps and gives plenty of resources to make money you can find it at make money online free.


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