Monday, July 20, 2009

Blog Promotion / Website Marketing

Hey guys not a case study, but an article which I think will be helpful for you.

One of the most frustrating things about starting a blog is trying to get the traffic to it. There are several ways to do this most of which usually end up hurting your blog rather than actually helping though in the short term will sometimes look good on your stat counter. Now first and foremost there are some key aspects which we should discuss and will work as the foundation of not only a blog, but in most cases any web presence which you have.

When you begin your blog the most important thing is having content which is unique, helpful, and well written. This is what will separate you from others within your niche and will keep people from coming back time and time again. Now it sounds easy to write a post each and every day, but from my personal experience around the third month is when I get really sick of writing and want a break. This is not ok when you want to run a successful blog it is mandatory that you write each and every day so what do you do when you really don’t want to write, but “have to” if you want a successful blog.

Well this is one of the biggest issues facing bloggers today since the success of the promotion relies heavily on the content being updated. Some of the different things I do when not wanting to post is write posts in advance. This can be very useful when you want to take a few days off. All you need to do is log in and copy the post over to your blogging platform publish and you are done for the day. This means your readers will not be disappointed in the fact that you took a day off. Another thing you can do instead of writing a full post is giving four or five links to either articles or posts which are related to your niche. That way you are still providing your readers with sources for content. Now if worst comes to worst and you must take a day or more off it is very important that you inform your readers and anyone new coming to your blog about your absence. Do not leave them in suspense because they could get the perception that you are not blogging anymore and you could possibly lose thousands of readers depending on the length of your absence.

One important aspect of blogging is backlinks. Any internet marketing expert that is an actual expert at internet marketing will not dispute the importance of backlinks when trying to rank well within the serps. When trying to build backlinks to a blog the first thing you must do is have plenty of posts which are link bait meaning they are unique and helpful so other webmasters or bloggers would want to throw you a link. After you have several posts which are “good” the next thing is to get noticed. Though there are many different ways to get noticed my favorite two are social bookmarking and free press releases. If you need resources go to google and search for a list of each. Submit to several free press release sites and social bookmarking sites and if your content is link worthy these sites will be the platform where your site will be promoted to millions.

1 comment:

  1. Keeping your blog informative and updated is just some of the factors that can help in getting a recurring traffic for your site...once you have a steady recurring traffic, it will be easier for you to monetize your blog.