Monday, March 1, 2010

Improving Search Engine Placement

If you would like to learn how to make money online one of the most important factors is increasing traffic and my favorite method of increasing traffic is through search engines. This article will focus on some of the basics when trying to increase your SERPs (Search Engine Result Pages) placement. When you become a webmaster you may have the notion that when you build a website it will instantly be ranked number one in Google and other major search engines, but the reality is it takes a lot of work and time before you gain the search engines trust and they begin placing you higher and higher in their index. If you are willing to truly take the time (6 months – 2 years) to earn the search engines trust you will see the payoffs and if you would like to make money online it will not be difficult.

The first and most important part of ranking well in search engines is the creation of your website or blog. This is what will make or break your website and should be done with extreme care. Take the time to research whatever niche you are entering and find what keywords are bringing in the most search volume. There are many webmasters that advise against going after competitive (highly searched) keywords, but I think the reason they are so competitive is they will pay the bills if you rank well. So pick keywords that have a high search volume 10k + searches monthly. When you build your website put the keywords in your meta title, the heading on your website, and throughout the content in your website. You want Google and other search engines to know where your website fits in their index and the best way to do this is by placing the keywords throughout your content.

The next step when trying to increase your search engine placement is moving off your website into the web and acquiring backlinks with the keywords you would like to rank well for. When building backlinks there is one very important thing to keep in mind the best backlink is one with high authority, one way, and comes from a relevant website. So if you build a website or blog that is around the topic of internet marketing then you will want to seek out and acquire backlinks that are from the external website to your website (no link back on your website), relevant (also in the internet marketing niche), and high authority (high Page Rank or big brand such as cnn, nasa, wikipedia, ect). You should also when building backlinks be concerned with the keywords between your anchor text. Do not put unrelated keywords or the URL between your anchor tags this will not help your search engine placement. You should place the keywords you would like to rank well for between your anchor tags. If you are not sure where to gain backlinks try social bookmarking websites, niche communities, blogs, article/general directories, and the free traffic system which you can find by doing a google search.


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